Taking a quick landscape around the internet, it’s no secret that hiring an employee is no small feat. Everything from posting and advertising the position, offering a salary, onboarding the perfect candidate and then all of the other associated costs and benefits that you offer. At the end of the day, it’s not just a salary that you’re responsible for.
Specifically, talking about the marketing department today, there’s a lot that’s involved. You could choose to hire someone that specializes in a few key areas which ultimately means you look for more than one person, or the jack of all trades sort of person who takes care of it all. Regardless, you’re looking at something north of 100k to locate, hire, onboard and support someone into your full blown marketing efforts today!
As the internet changes, and you work to find your footing in what the best approaches are, stay up to date, and make sure that every T is crossed and I is dotted.
This is where having an external, but internal, team can help in more than just a financial way. Let us explain.
When you look externally to handle most, if not all of your marketing, you end up with a team that focuses solely on what’s best for your business. Not only in the sense of approaches to take or ideas but what’s really the best in terms of the tools that would be best for the brand. There are so many different social media outlets, advertising options, marketing tools, etc, that are available, but it’s possible that your business doesn’t need all of those at once or just isn’t a fit for some. It boils down to demographic, audience, and what the business is trying to market!
You’re also faced with the reality of having a sort of ‘set it and forget it’ mentality, in the sense that most of your communication with an external team doesn’t need to be guided. When you work with companies such as Fifty2/Digital, we provide multiple lines of communication that allow not only for communication to stay on the same page, but give you insight into what is occurring in the planning, deployment, and results portions of the marketing we are doing for you. This is extremely valuable for our current clients because it allows for them to focus on what they are doing to build their business in other aspects, which could certainly be other marketing efforts but still takes some of the load off of them.
At the end of the day, whether you’re subbing out all of your marketing or just certain portions of it, it’s a time and financial saver for you and your business! Tasks such as website development, website updates on a monthly basis, social media management, social ads, google ads, and so much more add to the list of areas the all contribute to your digital efforts.
Fifty2/Digital offers help with all of these areas, and we are more than happy to talk about all of this with you even if you’re not currently in the market for help. Feel free to reach out to us via our website, facebook messenger, carrier pigeon or smoke signals.