If you run an e-commerce business today, there’s a significant chance that you operate an online store whether it’s done on your own or built by a third party, as well as dabble in a bit of social media to drive some revenue into those stores. These are great tactics, and to be honest are needed in this day and age unless you want to be irrelevant. What about other avenues of making the sale? Let’s talk about how other forms of marketing your product can help with increasing sales today.
eBay, still going strong!
It used to be that eBay was a place to go if you were looking for some random things that were used and you needed, or maybe you were a collector or trinkets that you couldn’t find at the local pawn shop so you went to eBay, or you were clearing out your parents basement to sell all the junk to make a few bucks. Over the years, some have forgotten that if you run a store that sells a physical product you can literally open an eBay store to run alongside the online e-commerce marketplace for your business in order to increase the chances of sales.
Think about it, you run an eBay store that allows you to get in front of a website that already does so much traffic and provides others the ability to stumble upon your products, as they search keywords to find what they are looking for! This is super useful for running promotions on items that may be in leftover, giving you a chance to clear out some unwanted inventory or things that just didn’t sell. You can also use this platform for selling returns or used items that may otherwise be harder to sell, with certain products of course. There are many great reasons to do this, but just know that the visibility is great and the ROI could be greater.
Craigslist and all the Others..
While you can definitely use eBay in order to sell new and used items, sometimes it’s good to branch out a bit and sell things locally. There are apps and websites out there such as Craigslist and LetGo that allow you to do just this. It’s less formal in that you don’t really have a defined way to track sales or history, but it’s still there for you to make some extra revenue. Think of all the unused or unsold items you may have, or overstock of inventory that just hasn’t made it out yet, this is the way to have an ROI on those products.
Along the same lines, but with more tracking and a bit more traffic similar to the eBay route, would be using Amazon Marketplace. Like eBay, this store would run alongside your digital marketplace as well. It gives a bit more visibility to your brand, and can bring awareness to what you are selling. It’s a powerful tool, and has a bunch of perks similar to the above and then some.
So what next?
We understand that running an e-commerce shop can be a lot of work, and some of these add a bit to that madness, but the investment in a bit of time to setup the stores can be a great one for you and your business. Take a look at each of these options, and see if they fit your needs or would help you with a bit of growth, and it may just surprise you. If you are having trouble with doing so, feel free to let us know and someone from the team here is happy to walk you through what that would look like for you. We love hearing about what you are doing, and how we can help with making that grow in many different aspects.